These frames were the concept I came up with for a pitch to Lenny Boy Kombucha. I wanted to highlight the beautiful can design by setting it within it own branded world.
In this opening shot we establish some can elements and flavor components that will become important to the drink. The can is in the center, but the action hasn’t taken us there yet.
The can is the collage element of the piece, with the lemon juice and lavender taking center stage of the frame. I wanted to have those elements be exaggerated with animation.
The hero shot of the kombucha flavor, combining brand elements to break the space of the frame.